Why This?
As a swimmer, there is no better feeling than setting a personal best in the pool!
However, this can be difficult for Masters (Adult) Swimmers, because work, children and other commitments can often get in the way of precious training time.
Therefore, to get faster, it's important that Masters Swimmers get the most out of their time in the pool and gym.
That doesn't just mean effective training sets, but also on-point recovery and nutrition.
Hence, this online swimming program is, designed to help UK Masters Swimmers to swim faster by bringing intention, structure and consistency to their training, nutrition and recovery regimes, as well as their competition preparation.
In addition, it takes into account the time constraints Masters Swimmers face and therefore, is designed to fit around busy schedules by choosing exercises and sets that maximize swimmers' improvement to training time ratio, as well as simplifying recovery and nutritional concepts into easy, actionable steps.
Finally, the program does away with monotonous and exhausting sets and is designed to be energizing and enjoyable by programming novel and interesting sessions that still fulfil the scientific principles for you to get stronger, fitter and leaner.
All of this is with the goal of getting you to swim faster on limited training time, whilst feeling more energized and enjoying training, so that you can break personal bests and qualify for the BIG Masters Swimming competitions!
Your Coach
Hi, I'm David Westcough,
I'm a competitive Masters Swimmer for East Leeds & Great Britain.
Every year, I compete in the Swim England Masters National Short Course Championships, as well as other national competitions.
In 2023 & 2024 I even competed in the European Masters Swimming Championships!
However, my swimming career was once not so illustrious.
Back at the end of 2017, when I decided to take my swimming more seriously, I could only qualify for the smallest of competitions.
Despite all of the time and effort I was putting in, I wasn't getting faster; just exhausted and frustrated.
At times I questioned whether I was capable of getting quicker at all.
However, over the years since then, I subsequently learned that my training (nutrition & recovery) methods weren't conducive to swimming faster.
I discovered that I was merely doing junk volume, as opposed to intentionally training the weaknesses in my stroke(s).
And when I made the change from the former to the latter, not only did I get faster, but I also started to enjoy training more.
Most excitingly of all, I was able to qualify for and compete in bigger and bigger competitions!
This makes me best-placed to support other Masters Swimmers, as I have been there myself...
Feeling frustrated about my lack of progress in swimming faster, despite the effort that I was putting in.
Feeling exhausted because of all of the effort that I was putting in.
Feeling bored of swimming length after length with no real intention.
However, through the methods we'll use in this program, I turned things around.
And now, it's time for you to do the same!
Who Isn't This Program For?
The above being said, this program isn't a good fit for you, if you're:
- An Age Group (Under 18) or Professional Swimmer, as this program won't cater to your specific needs.
- Unable to swim 100m freestyle in 2 minutes, as you won't meet the minimum swimming standard for this program.
- Looking for a "quick-fix", as work is still required to swim faster (although this program seeks to get you the biggest "bang-for-your-buck").
- Unwilling to try something new, as this program seeks to venture beyond the traditional ethos of "volume/mileage is KING".
- Uncommitted, as you're not going swim faster, unless you give this program the required attention & effort.
- Unwilling to receive feedback, as you need to be open to coaching.
If any of the above sounds like you, then I don't think we'd be a good fit working together.
Previous experience tells me that working with people who aren't a good fit usually doesn't end well.
The last thing I want to do is waste your time or money.
The people who tend to do the best with this program are those that are willing to do the (necessary) work, are open to new ideas and commit to doing what it takes to make their goals happen (within reason).
If I haven't scared you away yet, then you may still be a good fit for this program.
And if you want in and you are ready to swim faster, then I invite you to join below.
When You Join You Will Receive

6x Training Sessions
Per Week
(3x Swim & 3x Gym) so that you become stronger, fitter and more technically proficient in the pool.

A Daily 15min
Mobility Routine
So that you become more flexible and mobile in support of your strength and technical training.

1x Video Training Session Per Week
So that you can easily implement optimal recovery, nutrition and competition prep habits.

1x Group Coaching Session Per Week
So that you can ask David questions and get support at every step of your journey.

Community WhatsApp Group
So that you can be held accountable, celebrate your successes and get support.

Free App
Access
So that you can access program content at home, at work or, on the go!

Free Program Upgrades
So that you benefit from the latest development of the program!

Protection From
Price Rises
So that you don't experience any unexpected cost increases, so long as you remain on the program.

28-Day Money Back Guarantee
No questions asked.
For your peace of mind.
Who Will This Program Work For?
This program will work for you, if you are:
- A UK Masters (Adult) Swimmer.
- Committed to completing the training sessions, doing the daily stretches and implementing the recovery, nutrition and competition preparation habits, so that you can improve your technique, strength and fitness
- Open to new ideas and willing to execute them, so that you can swim faster for minimal input.
- Willing to receive feedback, so that you can learn how you can improve and understand what your biggest priority is.
- Prepared to engage with the coaching sessions and wider community, so that you are a part of and contribute to a positive and productive environment.
If the above sounds like you, then I believe it highly likely that you will do well with this program.
Hence, I invite you to join below.
You Will Benefit By

Feeling Energized
Through the selection of exercises and sets that maximize your swim speed to training time ratio!

Enjoying Training
Through the selection of novel and interesting exercises for your training sessions.

Swimming Faster
By bringing intention, structure and consistency to your training, nutrition and recovery regimes.

Feeling Supported
By receiving guidance from David, as well as being held accountable by him!

Feeling Connected
By interacting with other swimmers who are trying to achieve the same thing as you.
Why Now?
As you're reading this, it's clear that there's something about your current training regime that doesn't feel right.
Either, you're not improving as fast as you want to, or you feel your not getting enough return for the effort that you're putting in.
And you can continue with what you're doing right now, but don't expect your results to be any different!
As Albert Einstein famously said, "The definition of insanity is doing the same thing over and over again and expecting a different result".
For you to obtain the results that you're looking for, something MUST change.
And the earlier you make that change, the sooner you'll stand to benefit...
The sooner you'll enjoy training, feel more energised and swim faster!
Don't put yourself through any more months of boredom and exhaustion.
In addition, David can only work with a limited number of swimmers at a time.
Therefore, if all of the spaces on this program are taken, then enrolment will close, until another space opens up.
Don't miss out on your space by delaying your decision.
Join today and enjoy training, feel energized and swim faster now!